Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

September 1, 2026

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Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

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