Urban Company shares: Will the proposed fundraise boost the stock or raise dilution concerns?

Urban Company is considering a fundraise as rivals Snabbit and Pronto rapidly expand in the instant home services market. JM Financial says fresh capital could help the company defend its position, though dilution and continued spending may weigh on its stock near term. Urban Company is considering a fundraise as rivals Snabbit and Pronto rapidly expand in the instant home services market. JM Financial says fresh capital could help the company defend its position, though dilution and continued spending may weigh on its stock near term.  

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