Shoppers Stop shares deliver almost no returns in 10 years; Experts decode the road ahead | Can the stock turn around?

Shoppers Stop has delivered weak long-term returns despite revenue growth, as losses, rising costs and fierce competition pressure profitability. ICICI Securities maintains a Hold rating and cut its target price to ₹350.Shoppers Stop has delivered weak long-term returns despite revenue growth, as losses, rising costs and fierce competition pressure profitability. ICICI Securities maintains a Hold rating and cut its target price to ₹350.